Kyle McCurry found his professional home in public relations, where nearly two decades of experience have shaped his reputation as a strategic, trusted voice in media relations and brand storytelling. Trained in broadcasting, he brings a newsroom mindset to every campaign, crafting narratives that move beyond ego to deliver real value for audiences.
McCurry was introduced to PR by legendary publicist Carol Ross, whose client list included Paul McCartney, KISS and Virgin Atlantic. Under her mentorship, he managed national publicity for Tommy James and the Shondells, launched social media campaigns, and secured interviews—including "The Bob & Tom Show" and "Mancow in the Morning"—tied to James' memoir, "Me, the Mob, and the Music." He organized university master classes and secured a USA Today feature on James as a "rock and roll professor."
His work expanded with Americana trio Underhill Rose, where he built a brand and publicity strategy that led to international press, national radio play and a top-20 Americana chart placement. He later joined The Porter Agency, leading communications for Catawba Valley Medical Center and generating consistent media coverage across the Charlotte market.
In higher education, McCurry served as spokesperson and crisis communications lead for Warren Wilson College, securing national placements in Inside Higher Ed and The Wall Street Journal during a presidential transition. At Florida Gulf Coast University, he rose to assistant vice president for marketing and communications, leading a 15-person team responsible for positive/proactive media strategy, presidential positioning, executive storytelling and digital content. He secured national placements with The Associated Press, Fox News and NBC, among others; branded and co-founded The Water School, an academic unit generating over $30 million in state funding in 2024 alone; and helped drive a $100 million fundraising campaign past goal. He dramatically expanded FGCU's social media presence and oversaw athletics communications, where he retooled the Division I program's streaming capabilities.
Today, McCurry serves as director of public relations for Explore Asheville, where he led media outreach tied to the city's post-Hurricane Helene recovery and helped support a nationally televised Good Morning America broadcast from Asheville. The role brings his career full circle—telling stories rooted in a community his family has called home for more than 225 years.