Kyle McCurry worked alongside FGCU's multimedia team to develop the script and concept (and provide the voiceover) for this video.
Working with the FGCU multimedia team, McCurry created the concept, wrote the script, and selected most of the cast.
Working with the FGCU video team, McCurry created the concept, wrote the script, planned shots and selected the voice talent and cast.
As part of the strategy to create The Water School at FGCU, McCurry worked with the University Marketing & Communications team to develop this concept. He also sourced the props and provided the voiceover. It delivered a few laughs while reinforcing the launch of a new academic entity. The social media strategy won a Gold Circle of Excellence Award from CASE.